Category Archives: Entrepreneurship

Selection of Best Social Media Marketing Resources

Originally posted on DreamGrows

Content Creation and Blogging

These posts give you ideas how to create better content and distribute your message.

  1. 22 Blogging Tips That Will Get You More Visitors
  2. 20 Steps to Write a Blog Post
  3. How to Develop New Content for Your Blog in 9 Simple Steps
  4. 9 Simple Formulas to Create Killer Headlines
  5. 5 Essential Social Media Writing Guides You Must Apply
  6. How to Write Long-Lasting Blog Posts
  7. How to Get Your Blog to 30,000+ Visits per Month
  8. Why Businesses Need to Blog?
  9. How to Build a Social Media Bomb
  10. The Content Grid: Content Marketing in a Blink [Infographic]
  11. Getting Real About Your Social Media Marketing Plan – Content First!

Social Media Examples

What other have done that you can learn from. Facebook welcome pages and campaigns, Google+ pages and YouTube channels.

  1. 22 Inspiring Examples of Facebook Page Designs
  2. 26 Great Facebook Landing Page Examples
  3. 13 Cool Examples of Google+ Brand Pages
  4. 11 Awesome & Inspiring Facebook Campaigns
  5. 15 Must See Interactive Youtube Ads

Social Media Monitoring and Analyzing Tools

There are a lot of tools available for monitoring social media and anlyzing results. Start with the free tools and see if something is missing, then you can decide what paid options would you need.

  1. 54 Free Social Media Monitoring Tools
  2. Facebook Cheat Sheet: Sizes and Dimensions
  3. Free Facebook Landing Page Creation Tools
  4. Measuring Your Social Media Success with Google Analytics
  5. HOW-TO: Tag Social Media Links for Google Analytics
  6. How to Add Facebook Insights for Your Website
  7. 10 Free Social Media Tools For Everyone To Use Daily

Social Media Research, Trends and Statistics

Where is social media marketing going? What should be measured? What works? Here are some post that give you ideas.

  1. Top 10 Social Networking Sites by Market Share of Visits
  2. 48 Social Media KPIs (Key Performance Indicators)
  3. 15 Must-Know Facts on How People View Websites

Other Social Media Resources

Everything from Facebook advertising to planning your social media resources. Take a look at these posts and fine tune your activities.

  1. Facebook Advertising Basics
  2. How to Run Effective LinkedIn Ads Campaign
  3. 15 Tips for Creating a Kick-Ass Social Media Campaign
  4. How to Create Your Social Media Strategy?
  5. Planning Social Media Resources
  6. Social Media ROI Backwards (for B2B)
  7. How To Measure Social Media ROI
  8. Best Selling Social Media Marketing Books 2011
  9. Social Media Manager Responsibilities
  10. Social Media Marketing Mistakes to Avoid
  11. 20 Tips to Grow Your Mailing List

We don’t pay you to work here

I found this post interesting, did not want to take chance of posting a link and tomorrow I find the link dead!

It was Originally posted on  Venture Hacks – A very awesome site with stuff for Startups

“A raise is only a raise for thirty days; after that, it’s just your salary.”

– David Russo, VP of Human Resources at SAS Institute

This is one of my favorite quotes from the book Hidden Value. It explains why money by itself doesn’t motivate high performance. Money by itself can only motivate the quest for more money. A raise is only a raise for thirty days; after that, it’s just your salary.

We are motivated to perform when our work expresses who we are, when the business’ goals are intrinsically meaningful to us, and we feel that we are valued as people, not simply as economic agents.

But, even in startups, financial incentives and HR practices often treat us like economic agents:

“Consider the implicit values conveyed in the modern management practices adopted by many companies. Most firms today emphasize, among other things, the employee’s responsibility for being career resilient, employment at will and no-fault dismissal, pay for performance, downsizing to cut costs, and maximizing shareholder value above all else. What is the message any sentient employee takes from these practices? Pursue what is best for you, not the firm or the customer, adopt a free-agent mentality, and do not invest any more in the firm than it is willing to invest in you. The underlying values are crystal clear, even if they are never expressed in a formal way. In this sense, arguments by managers that value statements are irrelevant or inappropriate miss the point: All organizations have values; the only question is how explicit they are about them.

“And what happens when employees behave in accordance with these values? First, a rational employee is not likely to exert much effort in activities beyond what he or she is explicitly rewarded for. A ‘show me the money’ mood prevails. Second, a smart employee will be constantly alert for new and better job opportunities in other organizations—loyalty is for fools. Third, unless cooperation is explicitly monitored and rewarded, teamwork is viewed as optional… To resolve some of these problems, management’s job is to design ever more sophisticated control and incentive systems to ensure that the necessary teamwork occurs and that the loss of intellectual capital is minimized.”

The problem isn’t that money is a weak motivator. The problem is that money is a terribly strong motivator. By itself, money motivates the wrong people to do the wrong things in the quest for more money.

This is why Zappos pays employees to leave. This is why Tandem Computersdidn’t tell employees their salaries until after they started working. In other words: we don’t pay you to work here—we pay you so you can work here.

Organizing around values, not value

The authors, Charles A. O’Reilly III and Jeffrey Pfeffer, both from Stanford’s Graduate School of Business, studied how eight companies, from Men’s Wearhouse to Cisco, ignore the pernicious assumption that compensation should be the foundation for management systems:

“First, each of these companies has a clear, well-articulated set of values that are widely shared and act as the foundation for the management practices that… provide a basis for the company’s competitive success. [e.g. Southwest’s “Work should be fun… it can be play… enjoy it.”]

“Second, each of these organizations has a remarkable degree of alignment and consistency in the people-centered practices that express its core values. [e.g. Southwest: “We hire happy people.”]

“Finally, the senior managers in these firms, not just the founders or the CEO, are leaders whose primary role is to ensure that the values are maintained and constantly made real to all of the people who work in the organization… The senior managers in each of these companies see their roles not as managing the day-to-day business or even as making decisions about grand strategy but as setting and reinforcing the vision, values, and culture of the organization. Dennis Bakke at AES [a $2B company] claims that he made only two decisions in 1998, one of which was not to write a book on the company.”

Extraordinary results with ordinary people

The book’s subtitle is “How great companies achieve extraordinary results with ordinary people.”

Every rational company in the world is trying to hire the best people in the world. And all but one of them will fail at this task. There can only be one company with the best people. Hiring the best is a failing strategy.

Organizations must be designed to thrive with ordinary people. If businesses can thrive with the capabilities of ordinary people, they can also thrive with extraordinary people. Practices like Extreme Programming, that were designed for programmers with ordinary skills, work even better with extraordinary programmers.

Read Hidden Value for specific recruiting, training, information-sharing, and rewards practices that aim to exploit the capabilities of ordinary and extraordinary people alike.

“If people come for money, they will leave for money.”

– James Treybig, CEO of Tandem Computers

Meka at DEMO Africa 2012

You all probably know about Meka by now, no? Follow the link to take a look at the site but briefly, Meka is a price and product reference platform that gives you information about anything you are interested in. It is available on Web, SMS and Mobile Apps – you can search Google Play for Meka or follow this link.

Mid this year there was a call for Start-ups in Africa to submit applications to demo/launch at DEMO Africa which is going to held in for the first time in Africa. It started 21 years ago in the US. It will be held in Nairobi starting on the 23rd Oct to 24th Oct.

Over 500 applications were received and only 40 from 16 African countries were picked out and Meka made the list. -Can’t tell you how excited we are about this.

Here is an interview I did with DEMO Africa on Microsoft BizSpark

 

DEMO Africa is only a few days away. So, to get ready, we are showcasing interviews from nearly a dozen we have done with some of the 40 entrepreneurs who are slated to demo or launch atDEMO Africa October 24. Here is Collins Mugume, founder of Meka.

How do you know when you are failing in product development and how do you make a correction – do you make the decision on your own, or do you consult your team?

We started building the Meka platform early 2011, it is not until mid 2012 that we had a stable platform. We failed a number of times, from the design to functionality. We knew we were failing from the routine tests we carried out on every stage of development. We had a team of independent users that tested the platform at every stage. That is how we were able to tell whenever we were failing. We made corrections by going back to the drawing board and coming up with better ways or better code to make the platform deliver. The decision to make changes or revise a module or any functionality that wasn’t delivering as expected was/is carried out by the team not just me. I personally think team work is very crucial in product development. There is a lot that an individual my over look and yet it is very important for the product’s success.

 

What signals from your consumers do you look for to signify that you are winning?

Independent referrals – To me there is nothing more assuring that our service is being appreciated than a user telling a friend or someone else about the platform. That independent decision for one to spread the word, to market your product is real evidence that your product is serving its purpose hence winning.

 

Here’s the write-up for Meka:

Meka is the industry innovator in comparison shopping, price and product reference. Very many buyers/consumers waste a lot time moving from place to place looking for items or simply information about different items they are interested in sometimes without luck. The many times buyers are taken advantage of/cheated because they had no idea what the item costed at the store next door.

With Meka, consumers can quickly obtain free and unbiased information about products, services, prices, location, vendors and sellers with ease either from their mobile phones or computers before making a purchase. For the vendors, there is nothing better than getting information about your items straight to the buyer or potential buyers without breaking a sweat. Having online presence without stressing about a website and all the related logistics. Meka platform is made up of a Website, SMS and Smartphone apps/Mobile. There is a huge mobile audience that the vendors now have an opportunity to reach out with ease. With over 14 million mobile users and 4.2 million internet users in Uganda as of end 2011, the audience is huge!

 

I will post full details about the event as well as pictures from the event when it is done.

Interview with Darlyne about Social Media and Small businesses

Update: This was posted on my old blog. It has a lot of useful information to let it remain there. Sadly I have not been able to add the interview right now but will do very soon. In the meantime, you can checkout the links below.

This is my first attempt at an audio Interview for this blog, the quality is awful but it will surely get better.

In this audio, I have a chat with Darlyne Komukama Founder Shakai Media, about social media in Uganda, where she talks about how she has managed to make money using social media, some of the challenges she has faced and a couple of tips on how you can get started.

The interview/chat is really short so… Enjoy.

Darlyne is a long time blogger and social media enthusiast who first got hit by the internet social media bug in 2001,  just in time to take part in Uganda’s budding blogging community. She went on to become an avid user or several social media platforms until she decided to use her experience and training to create Shakai Media.

Links

Some Statistics 

  • There are 364,298 Ugandans on Facebook between the ages of 13 and 65. 239,000 of those are male and 122,400 are female.
  •  Between the ages of 18 and 35, there are 300,460 Ugandans on Facebook. 197,160 Male and 101,040 Female.
  • There are 129,480 Ugandans on Facebook who have graduated from University. 87,960 Male and 40,860 Female.