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Who needs a rescue?!

If you know anything about Kampala/Uganda night life, then you know how fast bars crop up and die in Kampala. Today, Bar A is the hottest place to go… you get there and you are struggling to breathe through some guy’s armpit as you fight your way at the counter

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Marketing Lessons from Eminem, 8 Miles Movie

I stumbled on this article a while ago, not only did I love the movie, reading about the marketing lessons in it alone, blew me away!

It talks about the different biases that humans have and how to make use of them.

Here, enjoy..

In 2002 I was driving to a hedge fund

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Lessons from Startup TV Series

StartUp_Channel_800x1200-683x1024If you have known me for awhile or read anything about me, then you know about my startup hustle and some of the projects that I worked on in the past years.

Obviously there are many lessons I learnt, some of which I

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Commitment Bias 

If you have found yourself in situations where you are unhappy or uncomfortable with but still for some strange reason you can’t leave… May be this is why.

There is a cognitive bias called “commitment bias” that leads us to think that just because we’ve already put time and energy (or

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