You are reading from the entrepreneurship category!

Lessons from Startup TV Series

StartUp_Channel_800x1200-683x1024If you have known me for awhile or read anything about me, then you know about my startup hustle and some of the projects that I worked on in the past years.

Obviously there are many lessons I learnt, some of which I

Read More

Commitment Bias 

If you have found yourself in situations where you are unhappy or uncomfortable with but still for some strange reason you can’t leave… May be this is why.

There is a cognitive bias called “commitment bias” that leads us to think that just because we’ve already put time and energy (or

Read More

0aXnbxO

Marketing Lessons from Eminem, 8 Miles Movie

I stumbled on this article a while ago, not only did I love the movie, reading about the marketing lessons in it alone, blew me away!

It talks about the different biases that humans have and how to make use of them.

Here, enjoy..

In 2002 I was driving to a hedge fund

Read More

Learning New Rules – Well Some Are Old!

I have always had the entrepreneur bone in me, sadly I am not what you would call an entrepreneur – well not yet anyway! I have started and been part of a number of ventures, learnt a lot of lessons, some REALLY costly and yet I still have more to

Read More